This lipstick has all the qualities I missed in other lipsticks. (No I´m not getting payed to write this) Mac's longwear lipcreme is matte, doesn't bleed, it lasts through a lunch and it comes in this amazing purple tone. If I must say something negative to make this review still appear somewhat journalistic then I'd say that the first half hour after applying it feels like glue on your lips. It is so sticky that it gave me some flashbacks to my lipgloss days.